Color & Tone
Why Your Portrait Colors Look Wrong (And the Correction Order That Fixes It)
A few years back, I finished what I thought was a beautiful set of beauty edits for a skincare brand. Smooth skin, clean background, nice and bright. I sent the gallery over feeling genuinely proud. The creative director wrote back within an hour: “The skin looks a little… gray? And her lips are almost purple. Can you fix the color before we go further?” I stared at my monitor. The skin looked fine to me.