Shooting Through: How Serge Ramelli's Paris Frame-Within-a-Frame Technique Changed How I Scout Locations

Shooting Through: How Serge Ramelli's Paris Frame-Within-a-Frame Technique Changed How I Scout Locations

Last month I was shooting a beauty campaign in downtown Portland, and the client wanted “something architectural but not cold.” I kept setting up against clean brick walls and getting exactly that: clean, cold, technically correct, completely lifeless. I knew the problem. I was thinking in single planes. The shot needed depth, a sense of place that didn’t swallow the subject. I’d been sitting on this Serge Ramelli tutorial for weeks and finally watched it the night before our second shoot day.