Why Your Makeup Retouching Looks Fake (And the Layered Mask Workflow That Fixed It For Me)
A few years into freelancing, I got a message from a client that I still think about. She’d hired me to retouch a series of beauty shots for a skincare campaign, and after I delivered the first round, she wrote back: “The skin looks great, but the lipstick looks like it was painted on in Microsoft Paint.” She wasn’t wrong. I had dodged and burned the lip color directly on the original layer, flattened the texture, and produced something that looked like a wax figure wearing a lip stain.